In the eCommerce world, a product that isn't selling well might not be flawed; the issue could be about a confusing checkout process or misdirected advertisement campaign. To truly boost sales, you need to understand all the elements that shape the customer journey. This is where eCommerce analytics tools come in. They provide clarity on countless data points, helping you refine your approach in real-time.
Let’s take Steve, for example. He runs a busy fashion eCommerce store but feels lost. He’s not sure which marketing channels are worth his time and struggles to gather the data needed to make informed decisions.
Sound familiar?
Running an eCommerce business means juggling many responsibilities: inventory, sales, customer service, and strategic planning. The easiest way to get all the insights you need is by using eCommerce analytics tools. These tools consolidate your data, making it simpler to make smart business decisions.
In this article, we’ll introduce some of the best options. To make things easier, we've divided these tools into two categories: general analytics tools and those designed for specific purposes.
General Analytics Tools 1. Google Analytics Google Analytics is like having a pair of binoculars for your website. It lets you see who’s visiting, where they’re coming from, and how they’re interacting with your content. It’s essential for any e-commerce store because it helps you understand what’s working and what’s not, so you can make informed decisions to boost your site’s performance.
Use Google Analytics to:
Identify the sources of your website traffic and their conversion rates. Pinpoint drop-off points such as shopping cart abandonment. Determine which pages have high bounce rates and which keep visitors engaged. Drawbacks: For beginners, setting up Google Analytics can be confusing and time-consuming. It may be helpful to consult an expert for setup and report creation. Or you might wanna take a look at their academy .
Price: Free
Link: Here .
Google Analytics Dashboard
2. Hotjar Hotjar is a fantastic tool for getting inside your visitors’ heads. It provides heatmaps and session recordings that show exactly where people are clicking, scrolling, and dropping off on your site. This visual feedback is invaluable for improving user experience and increasing conversion rates.
Use Hotjar to:
Evaluate which copy and CTAs convert the highest. Identify areas of your site that need improvement. Spot weak points in your funnel to enhance eCommerce KPIs. Drawbacks: Hotjar doesn’t integrate with Google Analytics, so it might not be ideal if you’re looking for an all-in-one solution.
Price: Free, with paid plans starting at $39/month
Link: Here .
You can build your custom flows with Hotjar
3. Supermetrics Supermetrics acts like a bridge, connecting your marketing data from various platforms into one place, such as Google Data Studio. It’s perfect for businesses that want to create custom reports and visualize their marketing performance across multiple channels without manual data entry.
Use Supermetrics to:
Import data from multiple eCommerce platforms and marketing channels. Create and customize reports to track the effectiveness of your marketing campaigns. Automate data updates and schedule regular email reports. Drawbacks: Supermetrics does not store data, so you will need an alternative method to track trends over time.
Price: Starts at $39/month.
Link: Here .
Supermetrics Dashboard
4. Panoply Panoply is your go-to for managing and analyzing large volumes of data. It centralizes your data from different sources, making it easy to query and visualize. This tool is ideal for businesses with complex analytics needs that require a comprehensive view of their operations.
Use Panoply to:
Import and centralize data from multiple eCommerce platforms and marketing channels. Store large volumes of data in a scalable cloud-based data warehouse. Create custom queries and reports to analyze your business performance. Automate data ingestion and transformation processes. Drawbacks: Panoply may require a learning curve for those unfamiliar with data warehousing and SQL querying.
Price: Starts at $199.
Link: Here .
Panoply Dashboard
5. Littledata Littledata supercharges Google Analytics and Segment by providing more accurate tracking and deeper insights into customer behavior. It’s perfect for e-commerce stores looking to get precise data on customer lifetime value and repeat transactions.Littledata helps you track key metrics like customer lifetime value (CLV), repeat purchase rates, and marketing ROI, ensuring you get the most out of your data.
Use Littledata to:
Enhance the accuracy of your Google Analytics and Segment data. Track essential eCommerce metrics such as CLV and repeat purchase rates. Generate detailed reports on customer behavior and revenue trends. Integrate with multiple platforms like Shopify, CartHook, Facebook Ads, and Google Ads. Drawbacks: Littledata requires an initial setup and configuration, which might be complex for users unfamiliar with Google Analytics and data integration.
Price: Starts at $99/month
Link: Here .
Littledata Cloud
Tools for Specific Purposes Beyond general analytics, there are specialized tools that focus on specific aspects of your e-commerce business. These tools help you dive deeper into financial performance, customer retention, and marketing effectiveness. Here's top analytics tools you can find on the Shopify App Store. Click on the links to see D2C brands using these tools for measuring their performance!
Octup is an operations analytics platform designed for eCommerce brands. It centralizes data from various sources to provide real-time insights into business operations, helping to streamline processes, optimize logistics, and boost profitability.
Use Octup to:
Centralize and analyze data from multiple platforms. Gain real-time visibility into inventory, order processing, and production rates. Track and optimize marketing campaigns, social media engagement, and website traffic. Improve logistics by analyzing delivery times, shipping costs, and warehouse efficiency. Enhance customer retention by understanding behavior and preferences. Price: Starts at $99.
Link: Here .
Octup Dashboard
Check out our podcast with Alon and Michael from Octup to get a better idea when it comes to analytics 👇👇
VIDEO
Lucky Orange offers a suite of tools for understanding user behavior, including heatmaps, session recordings, and real-time chat. It helps identify areas for improLucky Orange is a user experience and conversion rate optimization tool that provides insights into how visitors interact with your website. It offers features like heatmaps, session recordings, and real-time chat to help you understand user behavior and identify areas for improvement.
Use Lucky Orange to:
Visualize user interactions with heatmaps and session recordings. Identify high-traffic areas and drop-off points on your site. Improve user experience and conversion rates with real-time chat and visitor feedback. Analyze form abandonment to optimize forms and increase submissions. Price: Free package available.
Link: Here .
How does Lucky Orange look?
Fabrikator is an analytics & inventory management tool designed specifically for inventory and operations management in eCommerce. It helps businesses optimize their inventory levels, forecast demand, and streamline their supply chain processes through data-driven insights.
Use Fabrikator to:
Optimize inventory levels to reduce stockouts and overstock situations. Forecast demand to plan inventory replenishment and manage supply chains effectively. Analyze sales trends and product performance to make informed stocking decisions. Generate detailed reports on inventory and operations metrics. Price: Starts at $99.
Link: Here .
Fabrikatör analyzes your stock levels and prevents stockouts.
Lifetimely is a robust analytics tool designed to provide deep insights into your eCommerce business’s financial performance. It focuses on metrics like customer lifetime value (CLV), cohort analysis, and profitability tracking, allowing you to understand the financial health of your store and make data-driven decisions to optimize growth. Lifetimely integrates seamlessly with platforms like Shopify, providing easy access to crucial financial data and detailed reports.
Use Lifetimely to:
Calculate and track customer lifetime value (CLV) to understand the long-term value of your customers. Perform cohort analysis to see how different groups of customers behave over time. Monitor profitability by tracking costs, revenue, and margins. Generate detailed financial reports to help optimize marketing spend and business strategies. Price: Starts at $19/month.
Link: Here .
Lifetimely offer a comprehensive platform for CLV analysis.
Kickbite is an eCommerce analytics tool designed to provide deep insights into your business performance. It focuses on helping you track and analyze customer behavior, sales data, and marketing effectiveness to make data-driven decisions.
Use Kickbite to:
Track customer behavior and engagement on your website. Analyze sales data to identify top-performing products and sales trends. Measure the effectiveness of your marketing campaigns across different channels. Generate detailed reports to understand key metrics and optimize your business strategies. Price: Starting at €750.
Link: Here .
Kickbite Dashboard
Elevar specializes in tracking and conversion optimization. It helps you ensure your Google Analytics setup is accurate, provides real-time conversion tracking, and offers insights to optimize your marketing funnels. Elevar is crucial for businesses looking to refine their tracking and boost conversion rates.
Use Elevar to:
Ensure accurate Google Analytics setup and tracking. Monitor real-time conversion tracking. Optimize marketing funnels with detailed insights. Automate tracking of events and user interactions on your website. Drawbacks: Initial setup may be complex for users unfamiliar with conversion tracking.
Price: Starts at $150.
Link: Here .
More ROI for every ad Dollar
Conclusion By dividing the tools into these two categories, you get a clear view of which general tools can help you get started with comprehensive insights, and which specialized tools can take you deeper into specific areas of your e-commerce business. Whether you’re looking to understand overall site performance or dive into detailed financial and customer metrics, these tools have got you covered.
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