"The DTC Guide to Growth Marketing" has finally been released after weeks of collective effort and extensive research!
Special thanks to Stephanie , the Senior Growth Lead at Showday , for her dedication in bringing everything together.
The 6 Pillars for Growth DTC brands facing high advertising costs can benefit from experimenting with content creation to market themselves. A data-driven approach is important, as is considering the audience and community being built around the products. The following pages offer tips for maximizing the benefits of content creation for brand growth.
Conversion rate optimization is crucial in DTC e-commerce and can make all the difference in attracting and keeping potential customers engaged with your products. Paying attention to every detail, from page loading speeds to store design, can significantly impact a brand's success. This section explores the importance of CRO and shares best practices for applying it to your brand.
The rise of content creators and platforms like TikTok has led to a shift in the way we consume content, with a focus on mobile-first, vertical videos. This change has also impacted the way we shop online, making it essential for brands to adopt a video-centric growth strategy to maintain consumer interest and boost conversions in ecommerce. The article provides tactics and techniques for integrating videos into ecommerce strategies.
Check out the D2C brands using Showday here !
Social media has made influencers and everyday consumers more influential than corporate brands. User-generated content from influencers and affiliates offers unbiased perspectives and helps consumers visualize products in their daily routines. Therefore, D2C brands can benefit from affiliate and influencer marketing as a significant growth channel.
The primary purpose of upselling is to encourage customers to spend more by purchasing additional or upgraded products. By suggesting complementary or higher-value items, you can boost average order value and overall sales.That said, effective upselling is not just about pushing products on customers; it's about providing value. When done right, upselling will enhance customer satisfaction. By offering valuable, relevant, and personalized offers, you can help the customer find the best product for them, leading to happier and more loyal customers. Learn how to leverage upsells in the following pages.
Check out the D2C brands using Aftersell here !
Email marketing for DTC brands serves as a directcommunication channel with customers. Itsprimary role is to nurture leads, build brandawareness, and drive sales by providingpersonalized and relevant content.Email marketing has become an essential part ofthe marketing strategy for DTC brands. With therise of e-commerce, email has become aneffective way to reach out to customers and buildrelationships with them. DTC brands can use emailto communicate directly with their customers,providing them with personalized messages thatare relevant to their interests and needs.
So, ignite your DTC brand's growth! Embark on the next era of e-commerce through this all-encompassing manual, meticulously developed by experts in the field to propel your brand's rapid expansion.
Absorb firsthand insights from DTC marketers, acquiring exclusive knowledge that distinguishes your brand. Master groundbreaking approaches in content creation, video marketing, CRO, and beyond, elevating customer interaction and amplifying sales.
Stay ahead of the curve by embracing avant-garde tactics and gaining a glimpse into upcoming marketing avenues for 2024 and beyond.
Here is the link to it, enjoy!
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Shopify App Growth Strategies in 2023: Stephanie Menjivar from Showday
Future of Shopify app development: Dario Galbiati Alborghetti from Showday Everything you need to know about DTC growth marketing in 2024 with Jake Madoff Data driven personalization and growth for D2Cs: Muhammed Tufekyapan from Growth Suite
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