👩💻 Shopify App Store Marketing: Krissie Claire from Kollectify 👋 Hello great people of the D2C Community! This is your host Berkay writing. In today's D2CVille Exclusive, we had a wonderful conversation with Krissie Claire (KC) Founder and CEO of the only Shopify App Store marketing agency, Kollectify .
Krissie is also passionate about sustainability and e-commerce ethics, a passion reflected in her MindfulCommerce platform. Her work in marketing is all about creativity, idea execution, and collaboration with others.
Aaannddd she gave us great insights into Shopify App Store marketing. So without further ado, let me leave you alone with Krissie’s wisdom!
But before that...
D2C SaaS owners, I'm talking to you now. We have a weekly newsletter called 'D2C Stories.' Every Friday, we share matchless insights from D2C brand owners. This could be a fantastic chance for you to get to know the people you're aiming to sell to!"
So where were we?
💪 Shopify App Marketing TL;DR: Who is Krissie?
KC: Hi! I’m Krissie, Founder of Kollectify, the best Shopify app marketing agency. I live in North Devon, England, by the sea. I love to surf and travel with Rich, my partner and Murphy, my Portuguese Water Dog. We spend most winters in Portugal so that we can work and surf in the sunshine, rather than freezing!
I have a huge passion for sustainability and social impact, I believe we need to do everything we can to reduce the environmental impact of ecommerce - which you may see sprinkled on our website and resource hub - MindfulCommerce .
My fave thing about marketing is the ideation and strategizing, watching something turn into a real THING, the conversations between partners, and most of all - collaboration.
The only Shopify app marketing agency KC: We are the only Shopify app marketing agency - we help Shopify app teams create magnetic Shopify merchant energy! With over 7 years of experience in Shopify app marketing, we are trusted by hundreds of Shopify apps, websites, and theme developers.
Our marketing services aim to help Shopify apps to attract and convert Shopify merchants. We focus a lot on retention and increasing monthly recurring income as a result. We first focus on app positioning - defining what makes your Shopify app unique and why merchants should use it over the competition.
Next, we focus on communicating the benefits of your Shopify app to merchants in a compelling way - using copy and content that speaks to your ideal customers in a way they want to be spoken to.
We then move on to executing your content marketing strategy - consistently. So that leads flow in and convert quickly because they know straight away your app will solve their very specific problems.
🤼 Competition on the Shopify App Store What are some strategies to beat the competition in the Shopify App Store?
KC: Yes, the Shopify App Store is extremely competitive and the amount of quality Shopify apps is growing every day. However, as the platform continues to grow, there is still plenty of opportunity for developers to create successful apps that can help businesses succeed on Shopify.
So there are some key things you could to beat competition!
1. Speak to and support your customers constantly and ask them for feedback .Ask what they’d like to see next from you and be quick to adapt. Adapt this mindset of constant improvement.
You never know when will a good feedback from your customers come, so keep your eyes open.
2. It’s super important to apply to Built For Shopify. This will not only help Shopify to recognize you and have the ability to feature you on the app store, but your customers will also have a more seamless user experience and their loyalty to your app will increase. You will outshine competitors who are not Built For Shopify.
Build for Shopify Check out more about Built for Shopify here .
3. Always have a strategy to increase customer reviews . This obviously helps to build trust in potential customers but it’s also a determining factor for Shopify to rank you higher in search results. When a store has a higher number of positive reviews, it signals to Shopify that the store is trustworthy and provides a good customer experience. This can lead to higher visibility in search results, which can drive more traffic and sales. Additionally, Shopify's algorithm takes into account the recency and frequency of reviews, so stores that consistently receive new reviews may see a boost in their search rankings. Overall, having positive reviews is essential for building credibility and increasing visibility on the Shopify platform.
4. Don’t forget keyword research .When it comes to promoting your app, it's essential to have a solid positioning strategy that speaks directly to your target audience. You need to understand what your customers are looking for when they're searching for a solution like yours, and then develop messaging that resonates with their needs and desires.
One critical aspect of this strategy is ensuring that your app is appearing in the search results for relevant keywords. If potential customers can't find your app when they're searching for a solution to their problem, then you're missing out on a significant opportunity to grow your user base.
To ensure that your app is showing up in search results, you need to analyze your keywords carefully. Look at what your competitors are using and determine if there are any gaps that you can fill. Use tools like Google Keyword Planner or App Annie to identify the most relevant and popular keywords for your niche.
Once you have your keywords, it's essential to ensure that they're placed correctly on the app store. This means optimizing your app title, subtitle, and description with the appropriate keywords so that search engines can easily identify your app's relevance to a user's search query.
In addition to optimizing your app's metadata, you can also improve your positioning strategy by leveraging social proof. This means featuring positive reviews, ratings, and testimonials prominently on your app store page. When potential customers see that others have had a positive experience with your app, they'll be more likely to download and use it themselves.
5. Create an amazing in-app experience BEFORE having to download your app. This is for merchants looking at your app store listing. They need to be able to quickly and easily understand exactly how your app is like to use, whether or not it is seamless or clunky.
Does your demo store need improving? What about your explainer video or illustrations inside your app? Are you highlighting the benefits of using your app clearly enough?
📝 Improve your Shopify Listing KC: While there’s no perfect formula that will catapult your app to the number one spot in your category, the best route to steady success is a well-considered content strategy and optimized Shopify App Store listing.
In this guide, we’ll give you a taster of how to go about it! 🚀⚡️👉🏽 Access the guide here!
📈 Shopify Metrics What metrics should app developers keep track of?
When it comes to app development, there are a plethora of metrics that developers should keep track of. These metrics provide valuable insights into how the app is performing and how users are engaging with it. By keeping track of these metrics, developers can identify areas that need improvement and make data-driven decisions to enhance the user experience.
1. Click through rate If you’re creating content outside of the app store (which you should because it helps increase authority and ranking on the app store), then you need to be tracking how many people are clicking on your call to action such as “download our app here” or “book a demo” etc…
2. Number of installs This is of course important - before and after you start focusing on your marketing - track specific marketing channels, too.
3. Ranking for keywords You can track your ranking for specific keywords using SASI , a brilliant tool we use for all of our clients.
4. Active users The number of users actively using your app on a regular basis. This metric indicates how engaged your user base is.
5. Conversion rate Measure the percentage of visitors who take the desired action, such as downloading your app - specific to each marketing campaign.
6.Customer acquisition cost If you’re running ads on the app store, calculate the cost of acquiring a new user for your app. This helps you assess the efficiency of your advertising campaigns.
7. Retention rate Measure the percentage of users who continue using your app over time. High retention rates indicate a loyal user base.
Read more here on Shopify App Growth !
🗣️ Shopify App Reviews How can apps encourage users to leave reviews?
KC: Always provide the best support, go out of your way to ensure the onboarding process is top-notch. Merchants should never have to deal with a bug, but it’s even worse if it’s during the onboarding.
Never ignore negative reviews. Address them professionally and promptly and offer solutions or explanations. If the issue is resolved, kindly ask the user to update their review.
As mentioned above, you should be actively seeking feedback from your users through in-app prompts, emails, or surveys. Use this feedback to make improvements and enhance the user experience.
Timing your review requests is crucial. Ask for reviews after users have had a chance to explore your app and experience its true value. Be patient!
Also, don’t blame Shopify for allowing a bad review, the team at Shopify is trying to provide merchants with the best possible experience, and it is a privilege to be able to utilize their platform to build your business, respect that.
Avoid incentivizing, this is against Shopify App Store rules. Instead, you could consider running a campaign where you let your customers know that once you hit 100 reviews (or whatever your goal is), you will plant 100 trees or you’ll donate to a charity.
🛠️ Krissie's toolstack And finally, what are the best tools for measuring your success?
Kollectify Remember to follow Krissie on LinkedIn. If you're interested in getting expert-level help with your Shopify app, get in touch with her or visit Kollectify !
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