10x return on ad spend with only $5,000: Joey Walsh from HockeyStickMan

👋👋 Hi wonderful people of the D2C community, building great brands and products out there!  

Let me present the 19th episode of our D2CVille Stories Series, where we showcase amazing D2C entrepreneurs who are the best of the bests! 

In this latest episode, we had a great chat with Joey Walsh, the founder of HockeyStickMan. The hockey equipment brand is based in Canada but offers it wide variety of products to international markets!

🟢 Joey is a true hockey enthusiast. 🏒 With years spent managing programs for the British Columbia Hockey Association and even rubbing shoulders with the 2010 Olympics Committee,  he's basically got a Ph.D. in all things hockey. And he couldn’t help but notice the problem hockey players had: High prices of the equipment. 

So, in 2011, he launched HockeyStickMan as a side hustle, fixing up broken hockey sticks. But guess what? That little venture turned into a full-blown business in no time!

🟢Always trying to keep the costs to a minimum, Joey decided to never use paid ads. His secret sauce? Good old-fashioned word-of-mouth. But things changed very recently when Joey decided to give paid promotions a chance, with a modest monthly budget of $5,000. 

The results? They are simply UNBELIEVABLE! They achieved a return on ad spend around 10x and have been growing by 2 times for the last couple of years!

🟢 But wait, how do they keep the prices low, though? They have exclusive agreements with professional teams that let them score brand-new gear on the cheap. Plus, their connection game is strong with suppliers over in China. Still, sourcing is a big pain in the back!

So if you're looking for a great quality hockey stick, check ⁠HockeyStickMan⁠!

We've got tons more exciting content coming your way, so stay tuned! 🔜🚀

And follow us on social media via⁠ https://linkpop.com/d2cville⁠.